how to make prints of your art to sell

How do you decide on the best print quality for your artwork?

how to make prints of your art to sell

If you’re an artist looking to sell prints of your work, there are several steps you can take to ensure that your prints not only look great but also meet the high standards of your audience. Here’s a comprehensive guide to help you through the process.

Step 1: Choose Your Medium and Size

The first step in creating prints is deciding on the medium and size of the print. Traditional mediums like inkjet, dye-sublimation, and giclée offer different qualities and costs. Inkjet prints are affordable but may fade over time. Dye-sublimation prints, which use heat to transfer ink onto a polyester substrate, produce vibrant colors and longevity. Giclée prints, created using professional-grade inkjet printers, are the most expensive but offer superior color accuracy and durability.

Step 2: Consider Your Audience’s Preferences

Understanding your target audience is crucial when deciding on print quality. If your audience appreciates vibrant, lifelike colors, you might opt for a dye-sublimation or giclée print. For those who value affordability and ease of care, inkjet prints could be the way to go. Always consider what your audience will be willing to pay for a high-quality print versus a more budget-friendly one.

Step 3: Choose the Right Printing Service

Selecting a reputable printing service is vital for achieving high-quality prints. Look for services that specialize in fine art reproductions and have experience with the type of media you’re using. Ask about their paper types, inks, and any protective coatings they apply. Additionally, check reviews and ask for samples to see the quality firsthand.

Step 4: Protect Your Prints

Once your prints are ready, proper storage and framing are essential to maintain their quality. Store prints flat in acid-free materials to prevent warping and yellowing. Use UV-resistant glass and archival-quality frames to protect against fading. Regularly inspect your prints for signs of wear and tear, such as scratches or discoloration, and replace them as needed.

Step 5: Price Your Prints Strategically

Setting a fair price for your prints involves understanding both the cost of production and market demand. Research similar works by other artists in your field to gauge what prices are reasonable. Consider offering different options, such as limited editions or signed prints, to add value. Don’t forget to factor in shipping costs and potential tax implications.

Step 6: Market Your Prints Effectively

To increase sales, promote your prints through various channels. Utilize social media platforms, online galleries, and local art markets to reach a wider audience. Offer discounts for bulk purchases or special events to attract customers. Consider collaborating with other artists or galleries to expand your reach further.

Step 7: Provide Excellent Customer Service

Building a loyal customer base starts with providing exceptional service. Respond promptly to inquiries, provide detailed information about your prints, and ensure easy returns if necessary. Encourage feedback and use it to improve your products and services.

Conclusion

Creating high-quality prints requires careful planning and execution. By choosing the right medium, considering your audience’s preferences, selecting a reliable printing service, protecting your prints, pricing them strategically, marketing effectively, and providing excellent customer service, you can successfully sell your artwork as prints. Remember, the key is to consistently deliver a product that meets or exceeds expectations while maintaining a positive relationship with your customers.

Related Questions:

1. What are some common mistakes artists make when selling prints?

   • Artists often overlook the importance of proper storage and framing, leading to prints becoming damaged over time. Additionally, setting unrealistic prices or failing to communicate clearly about the print process can deter buyers.

2. How can I determine the best price point for my prints?

   • Pricing should reflect the cost of production, including materials, labor, and overhead. It’s important to research the market and set a price that aligns with your competitors while still being competitive enough to attract buyers.

3. Why is it important to collaborate with other artists or galleries?

   • Collaborating allows you to reach new audiences and diversify your portfolio. It can also lead to cross-promotion opportunities, increasing visibility and potentially driving more sales.